Benchmark Matrix
The Benchmark Matrix helps getting value from both the market and the benchmark done. Here I realize there are some points in Market still to develop (in example: Voice technology, improve fun and ideation for these kind of Apps, mix running Apps with more sports, etc.)
Benchmark Matrix also helps to measure one App with just a quick look. On the left column I place the several Apps I want to measure, on the up row I have what I want to value.
What do we want to value? Mainly four different areas:
Design and Brand: Is the logo relevant? Can it be identified? Are the colors of the App chosen correctly? Measures Apps and Market
Engagement: This goes hand in hand with fun, socialization, ideation and gamification of the App.
Usability: How is the onboarding? How is the navigation? Is there any paint point for the user? Is there eCommerce?
Tech: Relates to advanced functionalities, in this case such as voice, GPS, vinculation with other Apps, Watch, etc.
So I give one (red dot), two (yellow dot) or three points (green dot) to the items of every App.
The idea comes from a UX Research I made about Running Apps. I downloaded everyone of them and made some trials. There are Apps for running, coach, workouts, games, inspiring ideas, all of them…
