Cerebriti App — Case Study

Working as a UX Designer making an educational Tablet App

Intro

This is Cerebriti statement:

“We are convinced that the best way to learn is by playing. That is why Cerebriti is born. A portal of games on general culture created by the users themselves. Our mission is to concentrate all the knowledge of our community in one place so that you can find that game you are looking for. It doesn’t matter how specific or strange it is. In Cerebriti, you can also compete with your friends to demonstrate who knows best. And all of this while keeping your neurons in shape”.

STAR Methodology

Tasks: Develop a Tablet App together with SCRUM methodology in a team of 8: Two UX Designers, a UI Designer, a Back Developer, a Front Developer, Two people in Content and Marketing and the Stakeholder.

Actions: Make a benchmark research, develop user flows and wireframes, make tests and propose ideas to solve big problems and

Result: Check the App at http://www.academons.com/

Context: Trends, Users, Tech and Design.

Importance of Social Networks: They like to share content even from their life privately, they aspire to be YouTubers. His social life passes by a high percentage on the networks. They spend a lot of time in front of screens (four times more than recommended). They measure success in “Shared”, “viewings” and “Likes”. They are more pragmatic than Millennials.

Gamification: The use of game mechanics in non-playful environments and applications with the In order to enhance motivation, concentration, effort, loyalty and other positive values common to all the games. It is a new and powerful strategy to influence and motivate to groups of people. They are techniques that used to encourage people to perform tasks that are normally considered boring and consist of give users, as a reward to achievement achievements, awards called “badges” or “badges.”

Educational tools: From video games like Minecraft, the Mozilla projectbopenbadges, games like Lure of the Labyrinth (theme-focused of mathematics), learning of languages with Duolingo, the Class Dojo platform, Platform Toovari, Kahoot !, SimCity Edu, trivials like Testing, etc

Atomic Design, Design Systems, Components: It is essential to have a base solid established. Have a design system, well worked and tested and work with designs and development
modular based on atomic design and components is practically mandatory. Especially in large teams and multidisciplinary -and when create a product for multiple platforms and devices.

Design Systems: Facilitates communication between teams. Building better tools, and creating a unified system. So you can use our time to apply creativity to solve bigger challenges.

Video and Live Video: Format every day more consumed, reinforced by customization that offers its consumption through mobile, consolidated as the first screen for some types of content and age segments. Video interaction continues growing, contributes to creating more personal links and emotional with the public and displays a field in which the brands can still grow,
especially with the younger ones.

The year of video:

  • 75% of the Millennials consume daily videos in RRSS.
  • Facebook (62%) and YouTube follow leading the consumption of video.
  • Mobile consumption. The 75% of FB videos they are seen from the phone. I know normalize the format vertical and the videos without sound.
  • The mobile as the great democratizer of video consumption.
  • Live videos: interactive participation: P2P contact, content ephemeral, everyday, naturalness and closeness.

Micromoments: The use of the devices mobiles in small spaces of time with a certain goal: Location, boredom and micro tasking

Benchmark

Duolingo

Unicoos

Google Classroom

AminoApps

There are many other reference Apps in gaming such as ClassRoyale, ClassDojo, Kajoot, Quizzlet, Duoling, HQ, Peak, Doodlemaths, MotionMathGames or Classville.

Main Problems

Content

Safety

For this, we had tight deadlines since the rest of the team depended on our work.

My role

Responsibilities:

Tools:

  • InVision
  • Miro
  • Trello
  • Moqups
  • Silverback — For user interviews
  • Mantis — Bug tracking system. To track software defects.

Discover

UX Research

Understanding the user

Performance

Wireframes and User Flows

Prototypes

More info

See my fellow Mist post http://www.misti.info/portfolio-item/cerebriti-app/

Design Technologist. FrontEnd | DCO | Display | Webflow | UXR | UXDesign | Writing | NoCode | Lifelong learner | Photographer | Runner | Traveller