Member-only story
Google Stories, first look at Newsroom and MakeStories, tools for Story Ad format.
So I saw on the news this site from Google announcing “Web Stories on Google”, you can see it right here
This is a site about making the most relevant Ad format right now at the moment: Stories.
There are many options in production for working with this Ad format. There are software tools and Apps, for desktop and mobile devices. Some of them are Over, Mojo, Canva, Unfold, Impresso, Adobe Spark, Storeo, Design Lit, Easil, Hype Type, Buffer, Wave video, CutStory, Later, … There are hundreds.
My favorite is Adobe After Effects but it doesn’t have a very easy learning curve. You have much more control over the timeline. However what we are seeing lately is the fast editing of slides instead of timeline. And that is exactly what these new tools do.
Newsroom
The tool is called Newsroom you can make a trial account at
https://nws.ai “A game changing content format engineered for the Visual Web”. Once you have an account you are redirected to the Studio
I can say it is quite complete, it has templates, you can upload media materials, work with texts, colors, assets, widgets, analytics and so on.
I made a fast trial making like a little Ad for promoting myself, nothing serious. It took me about 20 minutes to prepare a four slides Ad story. There are some things that could be more intuitive, but once you have done one it is quite easy.
Once you have your Ad ready you can easily generate a preview, see mine here, and then share it with customer or whoever.
