IFEMA FITUR Ad Case Study

Situation

IFEMA is the first operator in Spain and one of the most important in Europe within the international circuit of the fair and congress industry.

IFEMA in data:

+100 million visitors
+760K participating companies
+2.1K fairs held
+10K congresses, conventions and other profesional leisure events

Task

I was the Team lead for IFEMA Ad Campaigns at Making Science. I had a team of three great designers and we made together all Ad Campaigns.

Action

Let´s take a look at the design of the Master. We used to make first the 300x600. Here you can see the design for the six formats for this campaign (300x600, 160x600, 728x90, 336x280, 300x250 and 970x250). As you can see these are Ads with two frames.

Master Ad
Different categories for a 300x600
Making symbols
Ad Frames
  • 30 seconds of animation with no loop
  • Weight limited to 500 Kb
  • Performance
  • Click mus follow DoubleClick instructions

Result

So, once you have the master, you can use almost the same code for the rest of the Ads, there will be some variations on x and y positions, but I made this 120 Ads in less than two days.

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fernandocomet

fernandocomet

Design Technologist. FrontEnd | DCO | Display | Webflow | UXR | UXDesign | Writing | NoCode | Lifelong learner | Photographer | Runner | Traveller